Social Media Specialist (Remote)

About Paxxi

At Paxxi, we are committed to creating innovative home decor and lighting solutions that transform spaces and elevate living experiences. As we continue to grow, we are looking for a talented and enthusiastic Social Media Specialist to join our team. This remote role offers the flexibility to work from anywhere while contributing to the success of our dynamic and fast-paced organization.

Job Overview

The Social Media Specialist at Paxxi will be responsible for managing our social media channels, creating engaging content, and driving online engagement. The ideal candidate will have a deep understanding of social media platforms, a creative flair, and the ability to connect with our audience. You will work closely with our marketing team to develop and implement social media strategies that align with our business objectives.

Key Responsibilities

• Content Creation and Management (Organic & Paid)
  • Create, curate, and manage organic and paid content for social media platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter, and LinkedIn.
  • Create and manage advanced advertising campaigns.
  • Develop and maintain a content calendar to ensure consistent posting and engagement.
  • Produce high-quality visuals and videos.
• Community Engagement
  • Engage with followers, respond to comments and messages, and foster a sense of community around the Paxxi brand.
  • Monitor social media channels for mentions, feedback, and trends, and respond in a timely and professional manner.
  • Identify and engage with influencers and brand advocates to expand our reach.
• Analytics and Reporting
  • Track and analyze social media metrics to measure the effectiveness of campaigns and strategies.
  • Provide regular reports on social media performance, including insights and recommendations for improvement.
  • Use analytics tools to monitor social media trends and audience preferences.
• Strategy Development
  • Collaborate with the marketing team to develop and implement social media strategies that align with business goals.
  • Stay up-to-date with social media trends, tools, and best practices, and implement them as appropriate.
  • Identify opportunities for growth and engagement across social media platforms.
• Brand Advocacy
  • Ensure all social media content aligns with the Paxxi brand voice and messaging.
  • Develop and implement campaigns that promote brand awareness and loyalty.
  • Work to enhance the brand’s online reputation and credibility.

Qualifications

• 2-4 years of experience in social media management or a related field.
• Advanced demonstrable knowledge of social media advertising and tracking is a must.
• Demonstrable track record of handling large advertising budgets and campaign management.
• Advanced knowledge of ecommerce and advertising KPIs.
• Strong writing and communication skills.
• Proficiency with social media platforms.
• Experience with social media management and analytics tools.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of current social media trends and best practices.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work opportunities.
• Paid time off and holidays.
• Opportunities for professional development and career growth.
• Collaborative and supportive work environment.